Advance Seed, a South African based agricultural farming, processing and trading organization, was established in 1948.

In 1996 Euro Africa (Pty) Ltd was incorporated in South Africa to facilitate all international trade for both, Advance Seed, Euro Africa Trading and Zanzibar Investments Limited in the Seed, Grain and Confectionery and Pulse markets, both in South Africa and Internationally.
The companies making up the major constituents of the operation of Advance Seed are:
Advance Seed
Euro Africa (Pty) Ltd
Agricote Seed Coaters
Harry's Wholesome Foods

Advance Seed is involved in all branches of the Agricultural sectors including Crop Production, Cleaning, Grading & Processing, Marketing & Sales as well as the Export of speciality crops to a customer base in over 50 countries around the world.
A Coating Seed plant supplies enhanced coated seed to the South African agricultural markets as well as to export markets.
Advance Seed supplies seed to the golf course industry for Greens, Tee boxes, Fairways and Roughs as well as Parks, Sports Fields and Gardens. We are the only company that custom coats seed, for both the turf and forage markets to incorporate anticides, insecticides, nutrients, growth stimulants and fertilizers, etc, to ensure optimum survival and growth. Agricote allows for broad acre surface sowing and better anchorage to the soil from wind, rain and the elements.
The company also has microwave popcorn packing plants.
The company complies with the South African Governments' policy of BEE.